At the end of 2016, Amazon surprised the world with a holiday gift that included a game changing technology in the world of retail. The video launch showing the first of its kind Amazon Go brick and mortar store created a stir worldwide.
We are now not afar from experiencing the feasibility of such a store. There are certain features of the Amazon Go that are extremely significant for higher conversions and which can be inspiring for ecommerce entrepreneurs to imbibe in their online ventures by taking clues from Amazon Go’s Brick and Mortar version.
Easy to Edit Cart – The Amazon Go store claims that it automatically adds to the cart whichever product is picked up by the customer from the shelves. It also removes the products kept back. Easy cart editing is a highly important feature as it simplifies the checkout process. Not just this, it also enhances the user experience providing them with higher flexibility.
An easy to edit cart is an easy step towards eliminating the average 74.5% Cart Abandonment Rate for ecommerce stores.
Checkout Free Shopping – In an Amazon Go store, customers do not need to go through cumbersome checkout processes and can just walkout without any hassles. Although ecommerce sites cannot provide a checkout free experience, they can definitely aim to make the process easier by simpler registrations or even guest checkouts. According to researches:
- 23% of customers leave if they are forced to create a new account
- 21% of customers leave because the checkout process is too long
These aren’t numbers that can be ignored by any eCommerce Business Owner.
Interestingly, it has also started the ball rolling to explore – can an eCommerce store be possible without a Chekcout Process?
Simple Bill Payment– Excessive bill payment security checks is another process that accelerates cart abandonment rates and Amazon Go has literally eliminated this process. After shopping, the consumer just has to walk out and the payment will be deducted from the user’s amazon account and the receipt delivered.
18% of customers abandon their carts because of excessive payment security checks.
However, it is important to make sure that there is no compromise on security in an attempt to simplify the process. Hence, it would be best to consult an expert ecommerce development company before taking any step.
Have Vision– Amazon has been working on this idea for the past four years and has been contemplating it for years more than that. Thanks to technology, no idea today is too wild or impossible to achieve. If you have the idea, we have the expertise to develop on it. So if there is any idea you have in mind, no matter how impossible it may seem, get in touch with Matrid Technologies for a consultation with our expert eCommerce developer and eCommerce website designers.