The business benefits of push and interactive notification
What are “Notifications”?
In the simplest of definitions, notifications are alerts that inform you about the occurrence of an event as an announcement through multiple channels. Notifications as a whole is a very broad segment, but our point of interest is going to be Push Notifications.
So What are Push Notifications?
Push notifications are pop up alerts or messages that are displayed on mobile devices and even on browsers now. However these appear only if the user has installed the app or has the browser open in the background.
The BEST Types YET!
Push notifications have been around for quite a while now. But over years it has taken a more advanced form. In times right now, there are mainly two types of notifications to look out for:
Interactive Push Notifications
Among other changes in iOS 8, Apple introduced interactive notifications that let you take action on the push notification itself without interfering with the app currently open. Android followed this trend soon after. Interactive push notifications are becoming increasingly popular given their immense benefits.
Browser Push Notifications
Browser push notifications are similar to app push notifications except for the fact that they appear on the browser window when the browser is open. It too doesn’t interfere with the current process going on and if clicked on, directs you to a new window or tab.
Interactive Push Notifications –
In 2015, around 52% users admitted that they found push notifications annoying. This was primarily because in order to have access to the push notification, the current app had to be either shut down or moved out of. Interactive push notifications provided the perfect solution for this problem.
Interactive push notifications provide the users access by just opening a small window over the ongoing app eliminating the need to exit it. With time, work is being done on advancing these interactive notifications making them more flexible and easy to access.
Why should business execute interactive push notifications?
1. Provide flexibility and ease of access.
2. Provide a seamless experience and hence better customer care
3. Users can be more responsive to interactive push notifications
Browser Push Notifications –
Even though apps are becoming popular, the average time spent on browsers is still Twice that spent on apps while using the internet. This is why browser push notifications are something you can’t really ignore. Browser push notifications have another advantage over app push notifications which is that browsers can be opened and viewed simultaneously while apps do not have that provision yet.
Browser push notifications are alerts or announcements displayed on the browser (the position of which depends on the browser) that the user has signed up for, while the browser is open.
Compared to app notifications, browser push notifications have a more direct impact on sales and conversions. Browser push notifications have been known to:
Drive an extra 20% to 30% repeat visitors for large content sites.
Have an average of 50% click through rates on messages.
Why should businesses definitely execute browser push notifications?
1. Drive extra traffic to websites.
2. Provide a higher click through rate than other notifications.
3. Have a direct impact on increasing ROI.