Tylko has shown the way:
Furniture Customization is going to rule
Tylko, a Polish Furniture company came out with a remarkable model, delivering an Award winning technology of Furniture customization as a Web and Mobile App.
Buyers are used to evaluate a furniture purchase decision after buying and placing it in their homes, Tylko made it possible before buying it. Apart from personally designing your own furniture, the app allows you to view it virtually, evaluate, restyle and re-design it till you find the best required option, Finally, Tylko just build it exactly as requested. A stunning way for consumers to be their own designer.
With the rise in the tech dependent and creative minded population, a demand for the ability or personally customizing furniture according to the available compact living spaces in the cities has been on an exponential rise as a response to which demand, Tylko, the Polish Furniture company came out with this remarkable model.
With ambition at heart and technology at hand, a group of highly experienced entrepreneurs with backgrounds in design, architecture, technology and business launched Tylko in 2015 with the objective of providing customers with bespoke furniture. The Tylko Team consists of:
Hanna Kokczynska, Head of Production | Mikolaj Molenda, Head of Design | Jacek Majewski, Head of Product | Benjamin Kuna, Head of Business Development
Overwhelmed by their vision, notable international investors like Paua Ventures, Jos White, Joanne Wilson, Ulrich Otto and Marcus Segal made a PRELIMINARY INVESTMENT OF EUR 2 MILLION.
The web and app strategy was very well received and highly praised in the industry. Their success being marked by the following milestones:
*The net promoter score is a standard way of measuring customer loyalty. Higher NPS typically translates to higher sales, referrals and lifetime customer value.
Tylko has already begun rousing this trend in the market as many of its counterparts have begun working on being able to provide these functionalities to their customers. The current populace is increasingly getting acquainted with finer strategies or engagement as companies strive to entice them with their brand stories. Tylko is just the commencement of a wave of such technological revolutions in the industry that others will have to learn from.
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