The jewelry industry is one of the booming industry of all times. When it comes to successfully running a jewelry business, be it online or offline, there are many factors that govern its success. From purchasing products and raw material to the delivery of an item to the user, everything requires planning. The crucial factors behind a successful jewelry business are:
Personalized and user-friendly interface
A good user-friendly online shopping platform plays a crucial role in the sale of the product. Navigation and flow of the platform should be obvious and easy. The user should not face inconvenience while finding something. A search bar should be included for searching and filtering the product.
High-quality images and product description
High definition and 360-degree vibrant images of the gemstones and crystals attract customers and build their trust in the product. The description collaborated with the images should perfectly explain the features of the product. This encourages the users to buy the product as soon as they finish viewing the images and description.
This includes jewelry products and their components. First, the seller has to decide if he wants to hold his own inventory or source it from multiple suppliers. The seller should have a proper team working for inventory management and for making custom jewelry in case customer demands one. The seller should provide a chance of trying the jewelry at the customer’s home if possible.
Marketing through various online channels
Having a professionally developed web portal is not going to be enough for bringing in business. You have to put a word out to let users know you exist. For an online business, the seller needs to target the online platforms for marketing the products and attract customers. Market on social media channels like Facebook and Instagram to bring organic traffic.
Marketing through influencers
This is also a great way to draw traffic to your online jewelry platform. All you have to do is to find some relevant, affordable Instagram or Facebook accounts to partner with. Influencers with more popularity and reputation will require some financial compensation. You have to properly plan what posts you want to share and when to post them with payment details. Influencers can help you bring more business than regular marketing.
Targeted advertising and promotion
Studying the attributes or behavior of the users on social networks can also lead to an increase in your customer base. With the user’s demographic and behavioral data, you can present a targeted advertisement to them. This keeps the user in touch and informed about the offers and availability of the product.
Persistent shopping cart
This is also a great feature that can enhance the sale of jewelry and retain customers. The customer might save the jewelry item in the cart sometimes so that they can return later to buy it. If the items in the cart expire fast, it can be a real hassle for the customer to start from the beginning. The e-commerce platform should provide a persistent shopping cart to the users.
Simplified payment process
Payment process leads to the conversion of viewers to buyers. A simple and convenient payment platform helps to build user’s trust. Sellers should tie up with more banking partners so as to cover a large base of users. The platform should offer hassle-free refunds along with the security of customer information.
Use of augmented reality tech will be the best choice as it lets the user try on the jewelry virtually. With this users can easily try and buy the product which suits them the most. This leads to a decrease in post-purchase returns and helps in better decision making.
Customer care support
Being connected with the customers enhances the quality of service. As the jewelry is a high-value product, the seller should provide the contact information of the support team for dealing with customer queries. Timely contact with the customer leads to the growth of the business.
Offering complimentary products
Customers are very easily attracted to an offer which has some complimentary products in it. Bundle up the jewelry with some attractive beauty products to attract more customers and keep a check on the competitors and their offerings. This will help you to understand the products relevant to your audience.
Read the reviews of the customers to know about the relevance of the product. Along with this, check the purchase history of the customers. This will help you know which products are the most ordered and which product is good to sell.
Reward the customer
Sales volume also depends upon the offers that are linked with the product. A good way to keep your customers engaged is by offering them loyalty points and discounts. By giving loyalty points and discounts to the users help in boosting sale of the product.
Logistics and shipping
This is the last mile of the buying process. The sellers should have a properly managed network of delivery vehicles and people. In the case of long-distance delivery locations, sellers should have tie-ups with third party service providers to manage shipping and returns. An efficient and easy return process should be established to reduce hassle for the customer.