The Covid-19 pandemic has hit the entire world. On one hand, this deadly virus has forced people to remain confined to their homes, on the other hand, it has badly impacted businesses and economies globally. Like other businesses, jewelry selling businesses too are bearing the brunt of the Covid-19 crisis.

Due to the Covid-19 situation, jewelry businesses are facing difficulties in getting supplies of raw materials from their suppliers, which consequently has hit their manufacturing process and limited their stocks of jewelry items. These businesses have either closed their stores for an indefinite period or are operating them for less hours and with a reduced workforce due to government regulations. Customers too are avoiding visiting their stores due to infection concerns and financial crunch, which has reduced their sales considerably. Their deliveries to customers have been delayed due to travel restrictions in place. The combination of all these things has affected the business of jewelry selling firms.

As a jewelry selling business owner, you may have no idea about how to mitigate the impact of Covid-19 on your business and get it back to growth and profitability. Some leading eCommerce specialists can help you in the recovery of your business by sharing with you some useful tips that they gathered while working with their jewelry clients.

Find Demand for Your Products

Your regular customers may not be in a position to buy jewelry items from your store due to financial instability caused by Covid-19. So you have to find other customers who have a demand for your products. They can be people who are celebrating their birthdays, engagements and other important occasions of their lives in their homes and without the company of their friends and relatives.

You can entice them to buy your items by offering them special discounts and gifts. They would not mind spending their money on things like jewelry pieces which can make them feel happy and make their events memorable in these troubling times.

Offer Rent Jewelry Option

Due to the difficult financial situation prevalent at this time, not many people would be willing to splurge huge money on buying jewelry pieces from your store. Still, many would happily agree to pay rent for them. While renting gives people the opportunity to use your jewels for some limited time at a lesser price, this gives you money to keep your business going. So analyze the feasibility and advantages of the renting option before offering it to your customers.

Shift to Online Selling

If you operate your jewelry business solely from a physical store and customer foot traffic to your store has dropped drastically, you need to take your business online. This would help you enhance the reach of your business to new markets in other parts of the world and attract more customers and sales in these markets.

For moving to online selling, you first of all need to get developed a professional and engaging website from a professional website developer . Such a website helps to establish your business’s online presence, acts as a tool for promoting your business and makes viewers believe in the credibility of your business.

Put Emphasis on Customer Safety

Your customers are concerned about their safety from Covid-19 (Novel Coronavirus) and want to know which measures you are taking to protect your customers, workers and partners from exposure to this deadly virus.

Whether you are disinfecting your jewelry products and packages, making your employees wear gloves and masks for handling items, working with less number of employees, offering contactless delivery options like leaving items at the door of customers, etc., you need to highlight all these measures on your website for informing your customers. So they can feel assured about their safety while buying products from you.

Whether you are disinfecting your jewelry products and packages, making your employees wear gloves and masks for handling items, working with less number of employees, offering contactless delivery options like leaving items at the door of customers, etc., you need to highlight all these measures on your website for informing your customers. So they can feel assured about their safety while buying products from you.

Practice Financial Prudence

This is a challenging time for your business. To make your jewelry business sail smoothly through the Covid-19 crisis and for ensuring a better and prosperous future for it, you need to do some financial planning. For having enough cash for your business’s functioning and sustenance, you need to take measures like cutting down your capital expenditures and operating expenses, prioritizing investments, taking money on credit from a financial lending institution, enforcing inventory discipline, etc.

Maintain Customer Engagement

Even if your customers are not making purchases at the moment, still they are valuable for your business. So you have to engage them to make them feel that you still value them.

There are various ways you can engage your customers. You can softly send them responsible social messages containing your branding or a picture of a jewelry item. This will help you create a recall value for your brand.

For engaging your customers, you can also send them personalized messages through email newsletters, SMS, WhatsApp, etc. In this way, you can better connect with your customers, maintain relationships with them and retain them.

We hope these useful tips from the veteran remote eCommerce managers of Matrid Technologies will help you better deal with the Covid-19 impact and navigate your business to a secure and prosperous future.